10 Best Shopify Loyalty Apps to Boost Customer Retention in 2025

After testing 20+ loyalty solutions in live Shopify stores, our Joy team hand-picked the 10 apps that move the retention needle.

Why trust this list?

We benchmarked each app’s ROI, setup time, and customer experience across real stores in fashion, beauty, and lifestyle categories. Every app faced a 30-day stress test using actual checkout and engagement data.

Even Joy’s loyalty platform was included - evaluated just like the rest, with no shortcuts or special treatment. The results? Transparent, data-backed, and focused on what truly works for merchants in 2025.

Here is the quick comparison table of best Shopify loyalty apps

1. Joy Rewards & Loyalty Program - Best Loyalty App For Shopify

Joy Rewards & Loyalty Program empowers Shopify brands to boost retention with tailored loyalty programs. Its advanced rule engine offers unique rewards, ideal for fashion and beauty stores, fostering deeper customer ties. The app ensures a seamless omnichannel experience across online, mobile, and in-store channels.

Key Features:

• Unlimited Referrals: Customers share links via social media, earning rewards for both parties and fueling organic growth.
• Loyalty Page & Emails: A custom page showcases rewards, while automated emails keep customers engaged effortlessly.
• Membership Perks: Auto discounts and stackable offers at checkout boost value and encourage bigger purchases.
• Advanced Campaigns: A powerful rule engine designs tailored campaigns tied to specific actions, aligning with brand goals.
• Checkout Integration: Rewards embedded in checkout keep the program visible and relevant.
• Omnichannel Sync: Consistent rewards across Shopify POS, online, and mobile enhance engagement everywhere.

Supported Programs: Referrals, points (e.g., sign-ups), discounts, VIP tiers, milestones, and campaigns.

Integrations: Shopify POS, Flow, Klavyio, Mailchimp, Judge.me, and more streamlined workflows.

Pricing: A free Starter Plan (150 orders/month) suits small stores; paid plans ($24.99–$499/month) add advanced features, with a 14-day trial.

Rating: 4.9 stars/ 2,022 reviews—users praise customization and support, though some note slower resolutions.

2. Rivo: Loyalty & Referrals

Rivo is a powerful app tailored for fast-growing DTC Shopify brands to enhance retention. Built natively for Shopify, it harnesses cutting-edge tech for a smooth loyalty and referral experience. Rivo’s fully customizable platform drives key retention metrics with precision.

Key Features:

• Customizable Platform: Merchants tailor rules and rewards to fit their brand, aligning the program with business objectives.
• Automated Emails: Rivo sends updates on rewards, keeping customers engaged and prompting repeat actions.
• Advanced Branding: Custom CSS and fonts ensure the program matches the store’s aesthetic seamlessly.
• Reward Expiry: Expiration settings create urgency, speeding up redemptions and purchases.
• Analytics Dashboard: Detailed insights track performance, helping merchants refine strategies effectively.

Supported Programs: Points, referrals, VIP tiers, and automated campaigns.

Customer Support: 24/7 live chat, email, and help docs.

Integrations: Shopify POS, checkout, Flow, plus Klavyio, Gorgias, and more, enhance functionality. The Developer Toolkit unlocks deeper customization.

Pricing: A Free Plan (200 orders/month) includes basics; paid plans ($49–$499/month) add VIP tiers, branding, and priority support, with a 7-day trial.

Rating: 4.9 stars/ 2,530 reviews—users love the setup and support, though some note minor code hiccups quickly fixed.

3. BON: Loyalty Rewards Referrals 

BON is a versatile Shopify app that simplifies building effective loyalty programs. Its intuitive interface and robust features cater to small shops and large enterprises alike, boosting customer loyalty effortlessly. BON offers advanced tools like points on product pages and automated emails for seamless engagement.

Key Features:

• Cross-Channel Rewards: Consistent rewards online and in-store via Shopify POS keep customers engaged everywhere.
• Points Visibility: Displaying points on product pages encourages purchases at key moments.
• Automated Emails: Notifications about points and referrals increase participation without extra work.
• Global Support: Over 250 languages and multi-currency discounts cater to diverse shoppers.
• Points Expiry: Expiration settings with reminders create urgency for redemptions.

Supported Programs: Points, referrals, VIP tiers, free shipping, and discounts.

Customer Support: 24/7 live chat, email, and help docs.

Integrations: Shopify POS, checkout, Flow, plus Judge.me, Klavyio, and PageFly enhance functionality.

Pricing: A Free Plan (500 orders/month) includes basics; paid plans ($25–$349/month, up to 20% off annually) add POS rewards, VIP tiers, and API access, with a 7-day trial.

Rating: 4.9 stars/ 1,925 reviews—users praise setup ease and support, though some note past app limitations.

4. Okendo: Reviews & Loyalty

Okendo is a comprehensive Shopify marketing platform that turns customers into loyal superfans to drive revenue. Natively built for Shopify, it blends reviews, referrals, surveys, quizzes, and loyalty tools to enrich the buying journey. Okendo strengthens customer ties and fuels merchant growth.

Key Features:

• Social Proof: Reviews with photos and videos build trust and nudge new shoppers to buy.
• Referral Program: Rewards for referring new customers boost organic growth effortlessly.
• Survey Insights: Feedback via surveys reveals preferences, refining loyalty strategies.
• Conversion Quizzes: Personalized product quizzes engage customers and lift sales.
• Unified Profiles: Data from reviews, surveys, and referrals merge into one profile for tailored rewards.
• Onsite Displays: Over 15 review display options enhance credibility and encourage repeat buys.

Supported Programs: Referrals, review-based rewards, surveys, quizzes.

Customer Support: Email, live chat, and help docs.

Integrations: Shopify POS, checkout, Flow, plus Gorgias, Klavyio, Postscript, Attentive, Google, and Meta optimize workflows and campaigns.

Pricing: A Free Plan (50 orders/month) includes reviews and referrals; paid plans ($19–$119/month, up to 11% off annually) add media galleries and analytics, with a 14-day trial.

Rating: 4.9 stars/ 1,142 reviews—users love integration and support, though some smaller stores note setup hurdles.

5. Loloyal: Loyalty Rewards Popup

Loloyal is a dynamic Shopify app designed to enhance repeat business through points, VIP tiers, and referrals. It increases customer lifetime value (CLV) and retention while cutting acquisition costs with a no-code, customizable platform. Supporting multi-language options, it’s perfect for global stores aiming to deepen engagement.

Key Features:

• Zero-Impact Setup: Built to Shopify standards, it installs cleanly without slowing your store.
• CLV Rewards: Points and VIP perks for every order encourage loyalty and repeat purchases.
• Social Boost: Rewards for actions on Instagram, TikTok, and X amplify customer interaction.
• Top-Tier Support: 24/7 live chat offers expert guidance to maximize program success.
• POS & Analytics: Syncs online/offline data via POS and provides actionable insights.

Supported Programs: Rewards, memberships, VIP tiers, referrals, subscriptions, games, and custom options.

Customer Support: 24/7 live chat.

Integrations: Judge.me, PageFly, Seal Subscriptions, and Klaviyo.

Pricing: A free plan covers 25 orders/month with points and referrals; paid plans ($29–$499/month, up to 23% off annually) add popups, multi-language, VIP tiers, and priority support, with a 7-day trial.

Rating: 4.9 stars/ 1,154 reviews—users praise its features and support, though some find setup challenging for novices.

6. Growave: Loyalty & Wishlists

Growave is a versatile Shopify platform for DTC brands to convert, retain, and grow customers using loyalty, VIP tiers, referrals, and wishlists. Seamlessly integrated with Shopify, it delivers enterprise-grade features across the web, checkout, POS, and mobile. 

Key Features:

• Loyalty Suite: Points, VIP tiers, and referrals reward customers, enhancing retention effortlessly.
• Wishlist Tool: Shoppers save items for later, boosting future purchase intent.
• Social Reviews: Instagram photo reviews build trust and drive conversions.
• Points Expiry: Expiration settings create urgency, prompting quicker redemptions.
• Loyalty Page: A customizable page that highlights rewards and tiers, keeping customers engaged.
• Gift Cards & More: Flexible rewards like gift cards keep programs dynamic.

Supported Programs: Points, VIP tiers, referrals, wishlists, gift cards, and stamp cards.

Customer Support: 24/7 tech support, dedicated CSM/AM, and help docs.

Integrations: Shopify POS, checkout, Flow, plus Klavyio, Omnisend, PushOwl, Gorgias, Attentive, and PageFly/GemPages.

Pricing: A Free Plan (100 orders/month) includes points and wishlists; paid plans ($49–$499/month, 500–3,000 orders) add referrals, VIP tiers, and priority support, with a 14-day trial.

Rating: 4.9 stars/ 2,172 reviews—users love integration and support, though some note higher initial costs.

7. Smile: Loyalty Rewards Program

Smile is a robust Shopify app that transforms first-time buyers into loyal advocates. It features points, referrals, and VIP programs to increase sales, lower acquisition costs, and strengthen brand loyalty. With a no-code setup that’s ready in minutes, Smile is a go-to for merchants focused on retention.

Key Features:

• Points per Purchase: Every order earns points, fostering repeat business effectively.
• Social Rewards: Points for actions on Instagram, TikTok, Facebook, or custom tasks boost engagement and visibility.
• Bonus Events: Extra points during special campaigns excite customers and drive sales.
• VIP Tiers: Exclusive perks for top spenders deepen loyalty and encourage more purchases.
• SEO Loyalty Page: An optimized page showcases rewards, enhancing discoverability and transparency.
• On-Site Nudges: Reminders of points and rewards keep loyalty front and center.

Supported Programs: Points, referrals, VIP tiers, and custom options.

Customer Support: 24/7 email/chat, help docs, and dedicated paid-plan support.

Integrations: Shopify POS, checkout, Flow, plus Klavyio, Gorgias, Judge.me, Mailchimp, Recharge, and Loox streamline operations.

Pricing: Free Plan (200 orders/month) includes points and referrals; paid plans ($49–$999/month, 500–7,500 orders) add branding, VIP tiers, and API access, with a 14-day trial.

Rating: 4.8 stars/ 6,756 reviews—users love its simplicity and support, though some note POS syncing hiccups.

8. Rise.ai: Gift Cards & Loyalty

Rise.ai empowers Shopify stores to boost retention with personalized loyalty and gift card solutions. It increases repeat purchase rates (RPR) through store credits, cashback, and memberships while generating revenue with gift cards. Consolidating rewards into a branded wallet minimizes losses and lifts lifetime value (LTV), making it perfect for seamless loyalty and gifting.

Key Features:

• Store Credits: Simplifies rewards with a single code for easy customer redemption.
• Gift Card Tools: Manages bulk campaigns, migrations, and multi-store gifting effortlessly.
• Loyalty Perks: Offers referrals, free shipping, and sign-up credits to drive engagement.
• POS Sync: Links gift cards, rewards, and refunds for a consistent omnichannel experience.
• Refund Flexibility: Provides store credit options for returns, enhancing CX with support tools.

Supported Programs: Rewards, memberships, VIP tiers, referrals, gift cards, cashback, digital wallets, and custom options.

Customer Support: Email and chat assistance.

Integrations: Shopify POS, Checkout,  Shopify Flow, Klaviyo, Recharge, Okendo, Loop, and Returns Narvar Tapcart.

Pricing: Paid plans ($19.99–$599.99/month) include gift cards, credits, and customization, with up to 20% off annually and a 7-day trial.

Rating: 4.7 stars/ 1,997 reviews—users praise integration and support, though some find it complex and seek clearer instructions.

9. Yotpo: Loyalty & Rewards

Yotpo is a dynamic Shopify tool designed to elevate customer retention with customizable loyalty programs. It features a fast, no-code setup and over 20 pre-built campaigns to encourage repeat purchases. With robust analytics tracking customer behavior, it maximizes lifetime value (LTV), making it ideal for fostering engagement and lasting loyalty.

Key Features:

• Analytics Insights: Monitors ROI, AOV, and LTV to refine retention strategies with actionable data.
• No-Code Design: Easily adapts the program to your brand without technical skills.
• Repeat Engagement: Varied rewards keep customers coming back, building sustained interaction.
• Tiered Rewards: Creates tiers based on points, spending, or referrals, incentivizing deeper engagement.
• Unified Experience: Links with Yotpo products for a seamless loyalty ecosystem, enhancing satisfaction.

Supported Programs: Rewards, memberships, VIP tiers, referrals, subscriptions, and custom options.

Customer Support: Email and chat assistance.

Integrations: Shopify POS, Checkout, Shopify Flow, Yotpo tools, Klaviyo, and Recharge.

Pricing: A free plan covers 100 orders/month with points and referrals; paid plans ($199–$799/month) add advanced features and scale with order volume.

Rating: 4.7 stars/ 2,625 reviews—users value service and integrations, though some report Shopify sync and redemption issues.

10. Appstle℠ Loyalty & Rewards

Appstle delivers a robust loyalty solution for Shopify stores, emphasizing points, referrals, and VIP perks. It integrates smoothly with Shopify POS and Appstle’s ecosystem, enhancing revenue and customer lifetime value (CLTV). With a feature-rich dashboard, it’s ideal for gamifying loyalty and improving retention.

Key Features:

• Reward Variety: Offers points, referrals, and store credits to craft diverse loyalty incentives.
• Custom Flexibility: Tailors programs to boost CLTV, aligning with unique business and customer needs.
• Engagement Boost: Drives repeat purchases with targeted rewards throughout the buying journey.
• Central Dashboard: Simplifies management with a comprehensive portal for all loyalty tasks.
• Seamless Sync: Links with POS, email, and reviews for a unified customer experience.

Supported Programs: Rewards, memberships, VIP tiers, affiliates, referrals, subscriptions, cashback, digital wallets, and custom options.

Customer Support: 24/7 assistance.

Integrations: Shopify POS, Checkout, Shopify Flow, Klaviyo, Appstle tools, and Judge.me/Yotpo.

Pricing: A free plan covers 500 orders/month with points and analytics; paid plans ($10–$100/month, up to 20% off annually) add branding, VIP tiers, and advanced features, with a 10-day trial.

Rating: 4.9 stars/ 421 reviews—users love its ease and support, though minor glitches are noted.

Why Use A Loyalty Shopify App?

Shopify is a powerful platform for running your online store, but it doesn’t come with built-in loyalty program features. Luckily, the Shopify app store has various Shopify loyalty apps from trusted third-party developers to help you with this.

Shopify loyalty apps will help you:

• Simplicity and Automation: Instead of creating a program from scratch, these apps handle everything for you—from creating the rules and tracking customer points to distributing rewards automatically. You don’t need to worry about the technical details.
• Customization and Branding: Shopify loyalty apps allow you to create a program that truly reflects your brand. You can customize your rewards page and emails to match your brand’s aesthetic and voice.
• Valuable Data and Insights: Loyalty apps provide valuable data on customer behavior and preferences. You can use this data to personalize your marketing efforts, tailor your product offerings, and make better business decisions.

Success Loyalty Programs Powered By Shopify Loyalty Apps

Let me share two inspiring loyalty program examples that used Shopify loyalty apps to achieve incredible customer retention.

1. Glamour Us: Boosting engagement with Joy Loyalty & Rewards app

Glamour Us, an affordable beauty and fashion accessories store on Shopify, aimed to retain customers and encourage repeat buys. Using the Joy Loyalty & Rewards app, they built a simple, engaging program that matched their chic, vibrant brand.

The strategies employed included:

• Point-based rewards: Customers earned points for purchases, sign-ups, birthdays, and social media follows, driving ongoing engagement.
• Flexible redemption: Points could be swapped for discounts, offering tangible rewards that boosted satisfaction.
• Branded design: Joy’s customization tools helped align the program with Glamour Us’s identity via a loyalty landing page and branded emails.
• Automation: The app managed tracking and rewards, saving time and ensuring seamless delivery.

As a result,  a 60% surge in member enrollment and steady sales growth, proving the program’s impact.

2. Monos: Elevating customer loyalty with Smile.io

Monos, a premium travel goods brand, aimed to enhance customer retention and increase repeat purchases. The brand has achieved certain prosperous results by implementing a loyalty program called Wayfarer Rewards powered by Smile.io.

Key strategies included:

• Custom rewards: Points were earned through purchases, referrals, reviews, and social engagement.
• VIP tiers: Tiered perks rewarded loyal customers, enhancing their shopping experience.
• Brand consistency: The program’s minimalist design mirrored Monos’ clean aesthetic.
• Omnichannel access: Rewards worked seamlessly online and in-store for a unified experience.

This approach led to Monos unlocking $8 million in revenue through its loyalty retention strategy, showcasing the significant impact of a well-executed loyalty program.

Shopify Customer Retention Calculator

Wondering if a loyalty app is worth it? Let’s do the math.

Use this simple formula to estimate how much extra revenue you can generate by increasing customer retention:

Extra Monthly Revenue = (Monthly Orders × Average Order Value) × Retention Lift (%)

For example:

• Monthly Orders: 1,000
• Average Order Value: $50
• Retention Lift: 15%

Formula: (1,000 × $50) × 0.15 = $7,500/month

That’s $90,000 per year in extra revenue—all from keeping customers coming back.

Pro Tip: Track retention metrics before and after installing an app to measure true impact. Many of the apps in our list offer built-in analytics dashboards to help. 

How To Choose The Right Loyalty App For Your Shopify Store

With numerous options, picking the perfect app can feel overwhelming. Here’s how to decide:

• Define Goals: Identify if you aim to boost retention, repeat purchases, or community ties. Clear goals narrow your choices.
• Set a Budget: Pricing varies widely. Compare plans to find features that fit your budget and needs.
• Value Simplicity: Opt for an intuitive app with easy navigation, clear guides, and solid support—no tech expertise required.
• Seek Customization: Choose an app that aligns your program with your brand’s style and rewards. It ensures a unique, cohesive experience.
• Check Integrations: Confirm compatibility with tools like email or support platforms. This keeps operations smooth and unified.
• Test Options: Use free plans or trials to explore features and usability. Hands-on testing reveals the perfect fit for your store.

💡 Discover How to Create A Loyalty Program on Shopify

Key Trends in Loyalty Programs on Shopify

Here are some key trends to consider when choosing a loyalty app:

• Use gamification with challenges, badges, and leaderboards to boost engagement.
• Ensure omnichannel loyalty for seamless rewards online and in-store.
• Focus on community building to deepen customer-brand relationships.
• Create values-based programs that align with causes customers care about.
• Leverage AI-powered personalization for tailored offers and experiences.

To keep up with these trends, merchants should choose an app that supports these features and adapts to changing market demands. 

Joy Reward and Loyalty is an excellent choice for merchants looking to stay ahead. It offers a range of features that align with these trends, ensuring your loyalty program remains modern and effective as customer expectations evolve.

Bottom Line

So far, customer loyalty isn’t just a bonus—it’s a business lifeline. The 10 best Shopify loyalty apps above go beyond rewards, creating unforgettable experiences that keep customers coming back.

The choice is yours—explore these options, pick the one that fits your business goals, and start building a loyalty program your customers will love.